thesis-primaryresearch

Primary Research

The primary research was mainly in a way of interviewing among 3 international students, and conducted via image collage tool kit—60+ images, 200+ words banks, scissors, stick glue, illustration board, markers, post sticker. (A research method we obtained in the design research class, to study how the interviewee go through the whole process.) Through the interview I collect a lot of useful data to define a real new  flight journey, this is a journey is much more variable than a regular one, because it contains many potential problems and peoples’ expectations about their  flight experience.

Later, during the winter, I traveled China and I did some useful observation at airports, which allow me to collect many additional valuable information about the flight experience. 

Yi, Yunqing 20 years old, Female “I have been to a lot of countries, for the long-haul flight I took, the most suffering moment I have ever had is when I wake up I found that  there are still 7 hours to arrive my destination, it was so frustrating!“ Yunqing demonstrates her story to me alone with very cute graphic she created.

Yi, Yunqing

20 years old, Female

“I have been to a lot of countries, for the long-haul flight I took, the most suffering moment I have ever had is when I wake up I found that  there are still 7 hours to arrive my destination, it was so frustrating!“ Yunqing demonstrates her story to me alone with very cute graphic she created.

There are so many funny details in the collages

There are so many funny details in the collages

Those detail shows how they engage the interview emotionally

Those detail shows how they engage the interview emotionally

Sticky note as additional tool to state the problem is also easy to categorize the research result

Sticky note as additional tool to state the problem is also easy to categorize the research result

For people who were really engaged, to create the collage itself could be a very fun process

For people who were really engaged, to create the collage itself could be a very fun process

Yan, Xiao 24 years old, Female Xiao travel very often, but she doesn’t flight to a lot of place other than school city and hometown.

Yan, Xiao

24 years old, Female

Xiao travel very often, but she doesn’t flight to a lot of place other than school city and hometown.

Xiao is really focus on the aspects of service during the journey, she has no problem during most parts, but she is always willing to  enjoy a better experience through airport, to  stay onboarding, and even after arriving, she thought there are so many way to make an improvement.

Xiao is really focus on the aspects of service during the journey, she has no problem during most parts, but she is always willing to  enjoy a better experience through airport, to  stay onboarding, and even after arriving, she thought there are so many way to make an improvement.

While she is introducing the problem she have ever encountered during her journey, she told me she expect the food at the airplane should be better then what they serve now.

While she is introducing the problem she have ever encountered during her journey, she told me she expect the food at the airplane should be better then what they serve now.

Yang, Fan 23 years old, Female Fan really likes to state her stories through the way of photo collage, and she said she has never realized there are so many problem during the journey.

Yang, Fan

23 years old, Female

Fan really likes to state her stories through the way of photo collage, and she said she has never realized there are so many problem during the journey.

Instead of stating many painpoints, Fan defines a whole series of touchpoints throughout the journey, to share every key moment she can recall in the photo collage.

Instead of stating many painpoints, Fan defines a whole series of touchpoints throughout the journey, to share every key moment she can recall in the photo collage.

Based on the image collage from these 3 interviews, I put together the Details (Explain the “Painpoints“, why they makes your flight inconvenient), Painpoints (Describe the collage based on detail in their collage) and Suggestion (Furthermore, I would like to see... to be improved), and color coded them .

Based on the image collage from these 3 interviews, I put together the Details (Explain the “Painpoints“, why they makes your flight inconvenient), Painpoints (Describe the collage based on detail in their collage) and Suggestion (Furthermore, I would like to see... to be improved), and color coded them .