Purpose. I did this project in 2012 and it is to explore the structure of typographic information as it relates to layout composition. It is based on our fundamental design curriculum. We are supplied with basic typeface(Univers Std) family and required to complete the layout in 10 x 10 Inches square.
Time. I remember this was one of my favorite project, it took me several weeks to complete, however, which is also still on going that it is so much fun to do it over every couple months, I can always see something new.